/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
Browse by topic
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Practical crypto marketing guides: positioning, channels, paid vs organic, community-led growth and what actually moves a token launch.
Exchange listing guides: how CEX and DEX listings work, what review teams look for, market making, and how to prepare a credible submission.
Tokenomics guides covering supply, emissions, vesting cliffs, value accrual and the modelling that keeps a token intact after unlocks.
DeFi guides for builders: liquidity design, incentives, yield mechanics, protocol risk and how to grow TVL that does not evaporate.
How crypto VC works: who funds what, how deals are structured, what diligence looks like, and how to run a raise without wasting months.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Content and PR playbooks for Web3: editorial systems, founder-led writing, media pitching and turning coverage into compounding search traffic.
Crypto social strategy: X and Telegram growth, KOL selection and briefs, engagement quality, and spotting bought reach before you pay for it.
Web3 build guides for founders: stack and chain choices, contract tooling, testing and shipping decisions that affect launch timelines.
Non-VC funding routes for Web3 teams: ecosystem grants, accelerators, public rounds and how to judge which is worth your time.
Security guides for crypto teams: audit scoping, remediation, key management, operational security and preparing for exchange-level review.
Plain-language guides to crypto legal and compliance questions: entity structure, jurisdiction, token classification risk and marketing constraints.
Best Crypto Market Makers Compared
How crypto market makers work and how to compare them: loan versus retainer models, KPIs to write into the contract, and terms worth refusing.
Mar 27, 2026Best Crypto Press Release Sites: How to Choose
How crypto press release distribution actually works in 2026 — wires vs trade press, sponsored vs editorial, real SEO value, and how to brief a vendor.
Mar 26, 2026Best DeFi Yield Aggregators for Treasury
How to assess DeFi yield aggregators for treasury use: risk surface, audit history, liquidity assumptions and why headline APY is not the metric.
Mar 25, 2026Crypto Influencer Rates 2026: What KOLs
How crypto influencer pricing works: deal formats, what drives rates, how to audit an audience, and terms that protect your budget.
Mar 25, 2026How to Get Featured on CoinDesk
Most "how to get featured on coindesk" guides give you a list of steps without telling you which ones actually matter, which ones you can skip.
Mar 24, 2026How to Run an Incentivized Testnet
Most "how to run an incentivized testnet that doesn't get sybil'd" guides give you a list of steps without telling you which ones actually matter.
Mar 23, 2026How to Launch a Token on Base (Coinbase L2)
Most "how to launch a token on base" guides give you a list of steps without telling you which ones actually matter, which ones you can skip.
Mar 22, 2026How to Launch a Token on Solana in 2026
Most "how to launch a token on solana" guides give you a list of steps without telling you which ones actually matter, which ones you can skip.
Mar 21, 2026IDO vs ICO vs IEO vs Fair Launch: Pick
Token launches aren't a "one-size-fits-all" checkbox. If you choose the wrong model, you’ll either end up with a drained liquidity pool, a community.
Mar 21, 2026How to Launch a Token on Ethereum Mainnet
Most "how to launch a token on ethereum mainnet" guides give you a list of steps without telling you which ones actually matter, which ones you can skip.
Mar 20, 2026How to Launch a Token with a Bonding
Most "how to launch a token with a bonding curve" guides give you a list of steps without telling you which ones actually matter, which ones you can skip.
Mar 19, 2026How to Get a Binance Listing in 2026
Most "how to get a binance listing in 2026" guides give you a list of steps without telling you which ones actually matter, which ones you can skip.
Mar 18, 2026How to Run a Crypto Twitter Space
Most "how to run a crypto twitter space with 10k listeners" guides give you a list of steps without telling you which ones actually matter, which ones you.
Mar 17, 2026How to Pick the Right Crypto Launchpad
Retail investors are tired of the "pump and dump" cycle, and founders are exhausted by "ghost" launchpads that provide liquidity but zero long-term.
Mar 17, 2026How to Cold-Email Crypto VCs
Most "how to cold-email crypto vcs" guides give you a list of steps without telling you which ones actually matter, which ones you can skip.
Mar 16, 2026How to Build a Crypto Discord Server
Most "how to build a crypto discord server from scratch" guides give you a list of steps without telling you which ones actually matter, which ones you.
Mar 15, 2026The Bear Market Survival Playbook
When the bear market survival for crypto founders hits your project, you have 72 hours to set the trajectory for the next 12 months.
Mar 14, 2026The Bull Market Launch Playbook
When the bull market launch hits your project, you have 72 hours to set the trajectory for the next 12 months.
Mar 13, 2026Narrative Design for Web3 Projects
The crypto market doesn’t trade technology; it trades attention calibrated through narrative.
Mar 13, 2026The Post-TGE 90-Day Playbook for Founders
When the post-tge 90-day for founders hits your project, you have 72 hours to set the trajectory for the next 12 months.
Mar 12, 2026The Airdrop Season Playbook: Hunters
When the airdrop season hits your project, you have 72 hours to set the trajectory for the next 12 months.
Mar 11, 2026Narrative Rotation Playbook: AI, RWA
When narrative rotation hits your project, you have 72 hours to set the trajectory for the next 12 months.
Mar 10, 2026Liquidity Crunch Playbook: When Your LP
When liquidity crunch hits your project, you have 72 hours to set the trajectory for the next 12 months.
Mar 9, 2026AMA Strategy for Crypto Projects: Hosts
Most "Ask Me Anything" sessions in Web3 are a monumental waste of liquidity and founder time.
Mar 9, 2026