/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
Browse by topic
Crypto marketing guides: positioning, KOL and social strategy, content and PR, paid vs organic and what actually moves a token launch.
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Tokenomics guides on supply, emissions, vesting, value accrual, treasury management and DeFi liquidity design that survives unlocks.
How crypto fundraising works: VC deal structure, diligence expectations, grants and accelerators, and how to run a raise on a schedule.
Listing guides for CEX and DEX: what review teams look for, market making, plus the security, audit and compliance prep that listings depend on.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
Crypto Listing Scams in 2026
Every major scam targeting crypto founders around CMC, CoinGecko, Binance and CEX listings in 2026 — how they work, how to spot them, and how to recover if.
Read the playbookBest Binance Listing Agency in 2026
How to choose a Binance listing agency in 2026: what they actually do, the criteria that predict results, red flags, and how the process works.
Jun 28, 2026CEX Listings Tier-by-Tier in 2026: MEXC
Realistic costs, timelines, and selection criteria for every major centralized exchange in 2026 — from MEXC entry-tier to Binance and Coinbase main listings.
Jun 26, 2026How to Get Listed on Binance in 2026
Inside the actual Binance listing pipeline — from Binance Alpha and Launchpool to the main exchange.
Jun 22, 2026How to List on CoinGecko in 2026
CoinGecko's 2026 listing requirements, the application form, GeckoTerminal auto-listing, trust score, and how to avoid 'CoinGecko listing service' scams.
Jun 18, 2026How to List Your Token on CoinMarketCap
The actual CoinMarketCap listing process in 2026 — requirements, common rejections, the self-reporting dashboard, and how to avoid the 'paid expedite' scams.
Jun 15, 2026The Complete Guide to Crypto Marketing
The definitive crypto marketing playbook for 2026: strategy frameworks, channel breakdowns, token launch tactics, community engineering, and KPIs.
Jun 14, 2026How to Choose a Web3 Marketing Agency
A founder-grade checklist for vetting Web3 marketing agencies in 2026 — community building, KOL management, tokenomics, red flags, and the questions.
Jun 14, 2026The Founder's Guide to Tokenomics Design
A founder's playbook for designing tokenomics that survive unlocks, bear markets, and CEX listing scrutiny — supply, vesting and value accrual.
Jun 14, 2026How to Pitch Crypto VCs in 2026
How to pitch crypto VCs in 2026: what partners screen for, how to structure the narrative, and the diligence questions to prepare for.
Jun 13, 2026Best Web3 Marketing Agencies in 2026
Independent breakdown of the top Web3 marketing agencies in 2026, their pricing, specialties, and which to pick for your stage.
Jun 12, 2026Top 30 Crypto VCs in 2026
A working list of active crypto venture funds, how their theses differ, and how to research fit before you send a single intro request.
Jun 10, 2026How to Launch a Crypto Token in 2026
A founder-grade, step-by-step playbook for launching a crypto token in 2026: legal, tokenomics, liquidity, listings and launch-day marketing.
Jun 8, 2026The Crypto VC Pitch Deck Template
A slide-by-slide crypto VC pitch deck structure: problem, token thesis, traction, team and the appendix partners actually read.
Jun 7, 2026SAFE vs SAFT vs Token Warrant
SAFE, SAFT and token warrants compared: what each instrument covers, where equity and token rights diverge, and what to clarify with counsel.
Jun 4, 2026Tokenomics 101: How to Design a Token
How to design tokenomics that survive cliffs, unlocks and bear markets. Real supply curves, vesting and incentive frameworks.
Jun 4, 2026How to Value Your Crypto Startup
Frameworks for valuing a crypto startup: comparables, token supply assumptions, dilution and how to defend the number in a partner meeting.
Jun 1, 2026KOL Marketing for Crypto: The 2026 Playbook
The 2026 KOL marketing playbook for crypto: how to vet influencers, structure deals, measure ROI and avoid getting rugged by your own KOLs.
May 30, 2026Crypto Grants vs VC Funding: How to Choose
Grants versus venture funding for Web3 teams: dilution, speed, ecosystem strings attached, and how to sequence the two without conflicts.
May 29, 2026How to Get Warm Intros to Crypto VCs
How to earn warm introductions to crypto funds: mapping the graph, building signal before you need it, and writing an intro others can forward.
May 26, 2026How to Build a Crypto Telegram Community
Step-by-step blueprint for growing a 100K+ Telegram community from zero — without buying bots or burning your treasury on ads.
May 25, 202627 Growth Hacks for Web3 Projects
Repeatable growth tactics for Web3 teams: acquisition loops, quests, referrals and incentives that keep working after the rewards stop.
May 23, 2026Viral Loop Design for Crypto Projects
How to design viral loops for crypto products: loop types, invite mechanics, incentive budgets and the metrics that show a loop is real.
May 20, 2026CEX vs DEX Listing: Which Comes First?
CEX or DEX first? A clear framework for deciding token listing order, with pricing, liquidity and market-making implications.
May 20, 2026The Launch Week Playbook: 7 Days
A day-by-day launch week plan for a TGE: comms sequencing, liquidity readiness, KOL timing and the checks to run before you ship.
May 17, 2026