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The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
8 results in Strategy · Clear filters
Web3 Go-to-Market Strategy
Web3 Go-to-Market Strategy is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 31, 2026Multichain Deployment Strategy
Multichain Deployment Strategy is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 10, 2026Crypto Exit Strategies: Secondary
Crypto Exit Strategies is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 4, 2026Arbitrum vs Optimism vs Base for Founders
Choosing between Arbitrum, Optimism, Base for Founders is one of the highest-leverage decisions a crypto founder makes — and one of the most.
May 2, 2026Solana vs Sui vs Aptos: Where to Launch
Choosing between Solana, Sui, Aptos is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 22, 2026The Bear Market Survival Playbook
When the bear market survival for crypto founders hits your project, you have 72 hours to set the trajectory for the next 12 months.
Mar 14, 2026The Bull Market Launch Playbook
When the bull market launch hits your project, you have 72 hours to set the trajectory for the next 12 months.
Mar 13, 2026Narrative Rotation Playbook: AI, RWA
When narrative rotation hits your project, you have 72 hours to set the trajectory for the next 12 months.
Mar 10, 2026