Growth playbooks.
Growth in Web3 breaks the moment incentives stop. These articles focus on loops that keep working after the rewards end — acquisition, activation, retention and the measurement discipline underneath them.
8 articles in this cluster
Related engagement: Crypto Marketing27 Growth Hacks for Web3 Projects
Repeatable growth tactics for Web3 teams: acquisition loops, quests, referrals and incentives that keep working after the rewards stop.
Viral Loop Design for Crypto Projects
How to design viral loops for crypto products: loop types, invite mechanics, incentive budgets and the metrics that show a loop is real.
The Launch Week Playbook: 7 Days
A day-by-day launch week plan for a TGE: comms sequencing, liquidity readiness, KOL timing and the checks to run before you ship.
Web3 Retention: Patterns That Keep Holders
Retention patterns for Web3 products: onboarding, habit loops, governance participation and measuring holders who stay after incentives end.
Crypto Partnership Strategy for Founders
How to run crypto BD properly: target selection, the integration-first pitch, joint go-to-market and partnership terms worth signing.
Best Web3 Analytics Tools for Founders
How to choose Web3 analytics tools: on-chain versus product data, wallet cohorts, attribution limits, and what to check before you commit a stack.
How to Run an Incentivized Testnet
Most "how to run an incentivized testnet that doesn't get sybil'd" guides give you a list of steps without telling you which ones actually matter.
Airdrop Season Playbook: Farmers vs Real Users
How to run an airdrop that rewards genuine users instead of farming bots: eligibility design, sybil filtering, distribution timing and retention.
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