Growth playbooks.
Growth in Web3 breaks the moment incentives stop. These articles focus on loops that keep working after the rewards end — acquisition, activation, retention and the measurement discipline underneath them.
9 articles in this cluster
Related engagement: Crypto MarketingHow to Win Crypto Hackathons (and Use
How to Win Crypto Hackathons (and Use Them as Marketing) is one of those problems that looks simple from outside the arena and becomes existential.
Building Crypto Affiliate Programs
Building Crypto Affiliate Programs That Print Volume is one of those problems that looks simple from outside the arena and becomes existential the moment.
27 Growth Hacks for Web3 Projects
The era of the "spray and pray" Twitter thread is dead, buried under the weight of 40,000 abandoned Telegram groups.
Viral Loop Design for Crypto Projects
The liquidity-to-attention ratio in Web3 is broken, with most founders spending $500 to acquire a user worth $50 in lifetime value.
The Launch Week Playbook: 7 Days
Your TGE isn’t a celebration of what you’ve built; it’s a high-stakes liquidity event where the market decides if your project is a long-term.
Web3 Retention: 9 Patterns That Keep
The liquidity drain in the current market isn't a failure of technology; it’s a failure of psychological architecture.
Crypto Partnership Strategy: How to Land
Most crypto founders treat business development like a Tinder match—swiping on every protocol in the Top 100 and praying for a reply.
How to Run an Incentivized Testnet
Most "how to run an incentivized testnet that doesn't get sybil'd" guides give you a list of steps without telling you which ones actually matter.
The Airdrop Season Playbook: Hunters
When the airdrop season hits your project, you have 72 hours to set the trajectory for the next 12 months.
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