/ field notes

The Moonshots Journal.

Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.

Browse by topic

Token launch23

Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.

Crypto marketing23

Practical crypto marketing guides: positioning, channels, paid vs organic, community-led growth and what actually moves a token launch.

Exchange listings15

Exchange listing guides: how CEX and DEX listings work, what review teams look for, market making, and how to prepare a credible submission.

Tokenomics13

Tokenomics guides covering supply, emissions, vesting cliffs, value accrual and the modelling that keeps a token intact after unlocks.

DeFi11

DeFi guides for builders: liquidity design, incentives, yield mechanics, protocol risk and how to grow TVL that does not evaporate.

Crypto VC10

How crypto VC works: who funds what, how deals are structured, what diligence looks like, and how to run a raise without wasting months.

Growth9

Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.

Community8

How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.

Content and PR5

Content and PR playbooks for Web3: editorial systems, founder-led writing, media pitching and turning coverage into compounding search traffic.

Social5

Crypto social strategy: X and Telegram growth, KOL selection and briefs, engagement quality, and spotting bought reach before you pay for it.

Building5

Web3 build guides for founders: stack and chain choices, contract tooling, testing and shipping decisions that affect launch timelines.

Fundraising4

Non-VC funding routes for Web3 teams: ecosystem grants, accelerators, public rounds and how to judge which is worth your time.

Security4

Security guides for crypto teams: audit scoping, remediation, key management, operational security and preparing for exchange-level review.

Legal and compliance4

Plain-language guides to crypto legal and compliance questions: entity structure, jurisdiction, token classification risk and marketing constraints.

Legal5 min

Regulatory Crisis Playbook for Crypto

When regulatory crisis for crypto founders hits your project, you have 72 hours to set the trajectory for the next 12 months.

Mar 8, 2026
PR5 min

Partnership Announcement Playbook

When partnership announcement (without 'strategic bullshit') hits your project, you have 72 hours to set the trajectory for the next 12 months.

Mar 7, 2026
Security5 min

Hack Incident Response Playbook

When hack incident response for crypto teams hits your project, you have 72 hours to set the trajectory for the next 12 months.

Mar 6, 2026
Listings5 min

Wash Trading Detection Playbook

When wash trading detection for listings teams hits your project, you have 72 hours to set the trajectory for the next 12 months.

Mar 5, 2026
Tokenomics5 min

Token Burn Mechanics Explained

Most "deflationary" tokens are nothing more than a slow-motion rug pull disguised as sophisticated math.

Mar 5, 2026
Launch6 min

Liquidity Bootstrapping Pools (LBP)

Stop letting snipers and front-running bots drain your project’s treasury before your community even has a chance to click "buy.

Mar 1, 2026
Marketing5 min

Paid Ads for Crypto in 2026: Google, X

Stop burning your treasury on "reach" metrics that never hit your LTV targets.

Feb 25, 2026
Marketing6 min

Crypto SEO in 2026: The Web3 Search Playbook

A practical crypto SEO playbook for 2026: topic clusters, AI answer surfaces, technical hygiene, on-chain credibility and what actually earns rankings.

Feb 21, 2026
Launch5 min

How to Launch a DAO in 2026: Governance

By 2026, the era of "Discord-weighted" governance is dead, buried under the weight of Sybil attacks and ghost treasuries.

Feb 17, 2026
Marketing5 min

Crypto PR Distribution: Wire Services vs

How crypto PR distribution actually works: wires versus earned coverage, what editors accept, and how to measure PR beyond impressions.

Feb 13, 2026
Launch5 min

Anti-Rug Audit Checklist: How Founders

The honeymoon phase of "vibes-only" fundraising is dead. In the 2026 market, liquidity is smarter, retail is cynical, and if your project doesn't scream.

Feb 9, 2026
Launch5 min

When to Launch Your Token

Stop waiting for a "perfect" green candle to define your project’s future.

Feb 5, 2026
Marketing5 min

Crypto Website Conversion: 18 Patterns

Conversion principles for crypto websites: message hierarchy, proof, wallet and docs paths, and the tests worth running before launch.

Feb 1, 2026
Tokenomics5 min

Best Token Vesting Tools in 2026

Poorly managed token unlocks are the silent killer of post-launch momentum.

Jan 28, 2026
Launch5 min

Solana vs Base vs Ethereum for Launching

Stop optimizing for 2021 liquidity that no longer exists. If you are a founder preparing for a 2026 launch, the choice between Solana, Base, and Ethereum.

Jan 24, 2026
Tokenomics6 min

Liquidity Mining Incentives: Designing

Most liquidity mining programs are high-interest payday loans disguised as community growth.

Jan 20, 2026
Marketing5 min

Crypto Content Marketing: A Repeatable

A content marketing system for crypto teams: topic selection, technical depth, distribution channels and turning docs into demand.

Jan 16, 2026
Launch6 min

NFT Launch Checklist 2026: 47 Steps

A pre-mint checklist for NFT launches: contract review, allowlist ops, pricing, community readiness and launch-day support plans.

Jan 12, 2026
Marketing5 min

Crypto Email Marketing: The Underrated

Email marketing for crypto projects: list building without doxxing users, lifecycle flows, deliverability and compliance considerations.

Jan 8, 2026
Launch6 min

Memecoin vs Utility Token

Memecoin versus utility token: how the two models differ in distribution, narrative, liquidity needs and what each demands of a team.

Jan 4, 2026
Marketing6 min

Crypto Conference ROI: Is It Worth It?

How to judge whether a crypto conference is worth it: goal setting, meeting pipelines, side-event strategy and post-event follow-up.

Dec 31, 2025
Launch6 min

DEX Listings: Uniswap, PancakeSwap

Launching a token is no longer about "getting lucky" on a decentralized exchange (DEX).

Dec 27, 2025
Community5 min

Crypto Ambassador Programs That Actually

How to design a crypto ambassador program: selection, scope of work, reward structures, moderation guardrails and measurable outcomes.

Dec 23, 2025
Tokenomics5 min

Token Allocation Benchmarks 2026: Team

VCs have stopped funding "paper maps" and started demanding sustainable unit economics.

Dec 19, 2025