/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
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Crypto marketing guides: positioning, KOL and social strategy, content and PR, paid vs organic and what actually moves a token launch.
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Tokenomics guides on supply, emissions, vesting, value accrual, treasury management and DeFi liquidity design that survives unlocks.
How crypto fundraising works: VC deal structure, diligence expectations, grants and accelerators, and how to run a raise on a schedule.
Listing guides for CEX and DEX: what review teams look for, market making, plus the security, audit and compliance prep that listings depend on.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
Crypto Quest Platforms Compared: Galxe
How crypto quest platforms work, where they help, sybil resistance, campaign design and measuring users who remain after the campaign.
Nov 13, 2025How Much Liquidity Should You Add at TGE?
How to size TGE liquidity: pool depth, slippage targets, market-maker arrangements and the trade-offs of thin versus deep launch liquidity.
Nov 9, 2025Crypto Video Marketing: YouTube, TikTok
Stop burning your seed round on 30-second 3D cinematic trailers that nobody watches past the five-second mark.
Nov 5, 2025