/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
Browse by topic
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Practical crypto marketing guides: positioning, channels, paid vs organic, community-led growth and what actually moves a token launch.
Exchange listing guides: how CEX and DEX listings work, what review teams look for, market making, and how to prepare a credible submission.
Tokenomics guides covering supply, emissions, vesting cliffs, value accrual and the modelling that keeps a token intact after unlocks.
DeFi guides for builders: liquidity design, incentives, yield mechanics, protocol risk and how to grow TVL that does not evaporate.
How crypto VC works: who funds what, how deals are structured, what diligence looks like, and how to run a raise without wasting months.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Content and PR playbooks for Web3: editorial systems, founder-led writing, media pitching and turning coverage into compounding search traffic.
Crypto social strategy: X and Telegram growth, KOL selection and briefs, engagement quality, and spotting bought reach before you pay for it.
Web3 build guides for founders: stack and chain choices, contract tooling, testing and shipping decisions that affect launch timelines.
Non-VC funding routes for Web3 teams: ecosystem grants, accelerators, public rounds and how to judge which is worth your time.
Security guides for crypto teams: audit scoping, remediation, key management, operational security and preparing for exchange-level review.
Plain-language guides to crypto legal and compliance questions: entity structure, jurisdiction, token classification risk and marketing constraints.
CoinList vs Echo vs Legion: Modern
Choosing between CoinList, Echo, Legion is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 15, 2026USDC vs USDT vs PYUSD for Treasury and LP
Choosing between USDC, USDT, PYUSD for Treasury and LP is one of the highest-leverage decisions a crypto founder makes — and one of the most.
Apr 14, 2026How Much Does a Crypto Marketing Agency Cost?
2026 pricing benchmarks for crypto marketing agencies: retainers, KOL packages and how to spot overpriced offers.
Apr 14, 2026Crypto PR Agencies: How to Choose One
How to choose a crypto PR agency — who each shortlisted option suits, what to verify before signing, and the questions that expose a weak vendor.
Apr 13, 2026Best Crypto KOL Platforms and Marketplaces
A selection framework for crypto KOL platforms and marketplaces: how each model works, what to verify about reach, and how deals should be structured.
Apr 12, 2026Best Web3 Analytics Tools for Founders
How to choose Web3 analytics tools: on-chain versus product data, wallet cohorts, attribution limits, and what to check before you commit a stack.
Apr 11, 2026Best Crypto Launchpads of 2026 by Category
How to evaluate crypto launchpads in 2026: audience quality, allocation mechanics, vesting terms, fees and the diligence to run before committing.
Apr 10, 2026Crypto Airdrop Strategy 2026
Airdrops are no longer a "gift' to the community; they are a high-stakes customer acquisition cost (CAC) calculation that most founders are failing.
Apr 10, 2026Best NFT Marketplaces for Launching in 2026
How to pick an NFT marketplace for a 2026 launch: royalty handling, chain support, collector reach, fees and the trade-offs behind each model.
Apr 9, 2026Best Crypto Conferences to Attend in 2026
How to choose which crypto conferences to attend in 2026: audience fit, cost of attendance, side-event strategy and judging whether it paid off.
Apr 8, 202620 Crypto Podcasts to Pitch as a Founder
How to pitch crypto podcasts as a founder: finding shows that fit your stage, writing a pitch producers accept, and preparing for the recording.
Apr 7, 2026Crypto Newsletters Worth Sponsoring in 2026
The crypto newsletters founders consider for sponsorship, how to judge audience quality, and what to verify before you buy a placement.
Apr 6, 2026X (Twitter) Growth for Crypto Founders
How crypto founders grow on X: account positioning, post formats that travel, reply strategy and turning followers into community members.
Apr 6, 2026Crypto Twitter Accounts Founders Should Follow
The crypto X accounts founders track for signal, how to judge reach versus influence, and what to check before paying for a post.
Apr 5, 2026Crypto Grants Programs Worth Applying To
The ecosystem grant programs founders ask about, how to judge fit, and what to prepare before you submit an application.
Apr 4, 2026Crypto Accelerator Programs: A Founder's Shortlist
The crypto accelerators founders ask about most, how to judge whether a program fits your stage, and what to verify before you apply.
Apr 3, 2026Crypto Audit Firms: How to Pick the Right One
How to choose a smart contract audit firm — scope, timelines, remediation, and the questions that separate a real audit from a PDF.
Apr 2, 2026Discord vs Telegram for Crypto Projects
Discord versus Telegram for crypto communities: moderation, bots, structure, culture fit and when to run both without splitting attention.
Apr 2, 2026Best Crypto Law Firms by Jurisdiction
How to select crypto counsel by jurisdiction: scoping the engagement, comparing structures, checking relevant experience and controlling legal spend.
Apr 1, 2026Best Crypto Research Platforms for Founders
How to choose crypto research platforms: coverage depth, data provenance, cost, and where each source is reliable enough to base decisions on.
Mar 31, 2026Best Crypto Job Boards to Hire Builders
How to hire Web3 builders through crypto job boards: where each board's audience sits, what to post, and screening for real on-chain experience.
Mar 30, 2026Best Web3 Design Agencies for Branding
How to choose a Web3 design or branding agency: scoping the work, reviewing portfolios properly, pricing structures and the red flags to watch.
Mar 29, 2026NFT Project Marketing in 2026
An NFT marketing plan for 2026: collector research, allowlist mechanics, artist and utility narrative, mint-day comms and post-mint retention.
Mar 29, 2026Best Token Engineering and Tokenomics Firms
How to select a token engineering or tokenomics firm: modelling depth, simulation rigour, deliverables to demand and questions that expose weak work.
Mar 28, 2026