Token launch
run as one plan.
A TGE is where every workstream collides — legal, tokenomics, liquidity, listings, community and press all resolve on the same day. Most launches go badly not because one part failed but because the parts were never sequenced together.
We run the launch as a single critical path with named owners and dated dependencies, so the marketing wave, the liquidity and the listing all arrive in the right order.
What the engagement covers
Launch critical path
One dated plan covering every workstream from T-minus 90 to T-plus 30.
Launchpad strategy
Which venues fit your raise size, region and community — and which do not.
Liquidity planning
Initial depth, pairing and market-maker scoping so the first hours are not chaotic.
Launch-week marketing
Coordinated KOL, PR, community and content programming across the window.
Comms and incident planning
Prepared responses for the failure modes launches actually hit.
Post-launch growth
The first 30 days planned in advance, so momentum does not depend on improvisation.
How we run it
- step 01
Readiness review
We map what exists, what is missing, and what is on the critical path to a date.
- step 02
Sequencing
Dependencies get dated and owned; the launch date is set from the plan, not the other way round.
- step 03
Launch week
Daily standups, live coordination across channels, and a prepared comms bench.
- step 04
Stabilise
Post-launch retention programming and an honest debrief on what worked.
Is this the right fit?
A good fit when
- Teams with a token date and no unified plan across workstreams
- Projects launching on a launchpad for the first time
- Founders who want one accountable owner across marketing and listings
Not a fit when
- Projects without legal clarity on their token in their jurisdiction
- Teams expecting a guaranteed opening price or valuation
Questions we get asked
How far ahead should launch planning start?
Roughly a quarter before the intended date. Listing conversations, market-maker terms and KOL calendars all have lead times measured in weeks, and compressing them is where launches lose optionality.
Launchpad or direct DEX launch?
It depends on whether you need distribution or control. Launchpads supply an audience and structure at the cost of fees and terms; a direct DEX launch keeps control but assumes you already have the community to fill it.
What happens after launch day?
The retention window. Communities formed around a launch decay quickly without programming, so the plan covers the first 30 days with the same rigour as launch week.
Read before you brief us
Launch
How to Launch a Crypto Token in 2026
Growth
The Launch Week Playbook: 7 Days
Launch
CEX vs DEX Listing: Which Should
Often paired with Tokenomics Design and Exchange Listing Support.
Ready to launch
your moonshot?
Send us the deck — or just the napkin sketch. We reply within 24 hours with a candid, no-fluff plan covering marketing, tokenomics and listing readiness.