/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
Browse by topic
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Practical crypto marketing guides: positioning, channels, paid vs organic, community-led growth and what actually moves a token launch.
Exchange listing guides: how CEX and DEX listings work, what review teams look for, market making, and how to prepare a credible submission.
Tokenomics guides covering supply, emissions, vesting cliffs, value accrual and the modelling that keeps a token intact after unlocks.
DeFi guides for builders: liquidity design, incentives, yield mechanics, protocol risk and how to grow TVL that does not evaporate.
How crypto VC works: who funds what, how deals are structured, what diligence looks like, and how to run a raise without wasting months.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Content and PR playbooks for Web3: editorial systems, founder-led writing, media pitching and turning coverage into compounding search traffic.
Crypto social strategy: X and Telegram growth, KOL selection and briefs, engagement quality, and spotting bought reach before you pay for it.
Web3 build guides for founders: stack and chain choices, contract tooling, testing and shipping decisions that affect launch timelines.
Non-VC funding routes for Web3 teams: ecosystem grants, accelerators, public rounds and how to judge which is worth your time.
Security guides for crypto teams: audit scoping, remediation, key management, operational security and preparing for exchange-level review.
Plain-language guides to crypto legal and compliance questions: entity structure, jurisdiction, token classification risk and marketing constraints.
27 Growth Hacks for Web3 Projects
Repeatable growth tactics for Web3 teams: acquisition loops, quests, referrals and incentives that keep working after the rewards stop.
May 23, 2026NFT Royalty Strategies
NFT Royalty Strategies in a Post-OpenSea-Royalty World is one of those problems that looks simple from outside the arena and becomes existential the moment.
May 22, 2026Crypto Merchandise: Hoodies as Distribution
Crypto Merchandise is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 21, 2026Crypto Onboarding UX: Reducing the 90%
Crypto Onboarding UX is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 20, 2026Viral Loop Design for Crypto Projects
How to design viral loops for crypto products: loop types, invite mechanics, incentive budgets and the metrics that show a loop is real.
May 20, 2026CEX vs DEX Listing: Which Comes First?
CEX or DEX first? A clear framework for deciding token listing order, with pricing, liquidity and market-making implications.
May 20, 2026Meme Marketing for Serious Crypto Brands
Meme Marketing for Serious Crypto Brands is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside.
May 19, 2026Launching a Crypto Newsletter That VCs
Launching a Crypto Newsletter That VCs Subscribe To is one of those problems that looks simple from outside the arena and becomes existential the moment.
May 18, 2026Web3 YouTube Strategy: From Zero to 100k
Web3 YouTube Strategy is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 17, 2026The Launch Week Playbook: 7 Days
A day-by-day launch week plan for a TGE: comms sequencing, liquidity readiness, KOL timing and the checks to run before you ship.
May 17, 2026Crypto TikTok Marketing: Compliant
Crypto TikTok Marketing is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 16, 2026Crypto Reddit Strategy: Without Getting
Crypto Reddit Strategy is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 15, 2026Crypto Long-form: Medium vs Substack vs
Crypto Long-form is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 14, 2026Web3 Retention: Patterns That Keep Holders
Retention patterns for Web3 products: onboarding, habit loops, governance participation and measuring holders who stay after incentives end.
May 14, 2026Web3 PR: How to Earn Crypto Media Coverage
How to earn coverage in CoinDesk, The Block and Cointelegraph — pitch templates, journalist relationships and embargo tactics.
May 14, 2026Optimizing Your Crypto GitHub README
Optimizing Your Crypto GitHub README for Devs and Investors is one of those problems that looks simple from outside the arena and becomes existential.
May 13, 2026Crypto Developer Relations: Hiring
Crypto Developer Relations is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 12, 2026Comparing Crypto Bug Bounty Platforms
Comparing Crypto Bug Bounty Platforms is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 11, 2026Crypto Partnership Strategy for Founders
How to run crypto BD properly: target selection, the integration-first pitch, joint go-to-market and partnership terms worth signing.
May 11, 2026Multichain Deployment Strategy
Multichain Deployment Strategy is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 10, 2026Crypto Token Warrants Explained for Founders
Crypto Token Warrants Explained for Founders is one of those problems that looks simple from outside the arena and becomes existential the moment you're.
May 9, 2026Best Crypto Jurisdictions in 2026: BVI
Best Crypto Jurisdictions in 2026 is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 8, 2026Crypto Market Making Explained
What every Web3 founder needs to know about market makers, loan + option models, KPIs and red flags before signing.
May 8, 2026Crypto-Friendly Banking Options for Founders
Crypto-Friendly Banking Options for Founders is one of those problems that looks simple from outside the arena and becomes existential the moment you're.
May 7, 2026