/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
Browse by topic
Crypto marketing guides: positioning, KOL and social strategy, content and PR, paid vs organic and what actually moves a token launch.
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Tokenomics guides on supply, emissions, vesting, value accrual, treasury management and DeFi liquidity design that survives unlocks.
How crypto fundraising works: VC deal structure, diligence expectations, grants and accelerators, and how to run a raise on a schedule.
Listing guides for CEX and DEX: what review teams look for, market making, plus the security, audit and compliance prep that listings depend on.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
Best Crypto Research Platforms for Founders
How to choose crypto research platforms: coverage depth, data provenance, cost, and where each source is reliable enough to base decisions on.
Mar 31, 2026Best Crypto Job Boards to Hire Builders
How to hire Web3 builders through crypto job boards: where each board's audience sits, what to post, and screening for real on-chain experience.
Mar 30, 2026Best Web3 Design Agencies for Branding
How to choose a Web3 design or branding agency: scoping the work, reviewing portfolios properly, pricing structures and the red flags to watch.
Mar 29, 2026NFT Project Marketing in 2026
An NFT marketing plan for 2026: collector research, allowlist mechanics, artist and utility narrative, mint-day comms and post-mint retention.
Mar 29, 2026Best Token Engineering and Tokenomics Firms
How to select a token engineering or tokenomics firm: modelling depth, simulation rigour, deliverables to demand and questions that expose weak work.
Mar 28, 2026Best Crypto Market Makers Compared
How crypto market makers work and how to compare them: loan versus retainer models, KPIs to write into the contract, and terms worth refusing.
Mar 27, 2026Best Crypto Press Release Sites: How to Choose
How crypto press release distribution actually works in 2026 — wires vs trade press, sponsored vs editorial, real SEO value, and how to brief a vendor.
Mar 26, 2026Best DeFi Yield Aggregators for Treasury
How to assess DeFi yield aggregators for treasury use: risk surface, audit history, liquidity assumptions and why headline APY is not the metric.
Mar 25, 2026Crypto Influencer Rates 2026: What KOLs
How crypto influencer pricing works: deal formats, what drives rates, how to audit an audience, and terms that protect your budget.
Mar 25, 2026How to Run an Incentivized Testnet
How to design an incentivized testnet that rewards real usage: task design, sybil resistance, budget sizing, scoring, and turning testers into mainnet users.
Mar 23, 2026IDO vs ICO vs IEO vs Fair Launch
Compare IDO, ICO, IEO and fair launch models: how each raises capital, who each suits, the liquidity and compliance trade-offs, and how to choose one.
Mar 21, 2026How to Pick the Right Crypto Launchpad
How to evaluate a crypto launchpad before you commit: audience quality, vesting terms, liquidity support, fees, and the questions to ask before signing.
Mar 17, 2026The Bear Market Survival Playbook
How crypto teams survive a downturn: runway modelling, what to cut first, a shippable cadence, community discipline and re-entry planning.
Mar 14, 2026Bull Market Launch Playbook for Token Teams
Launching into a hot market rewards speed but punishes sloppiness. How to sequence a bull-cycle token launch without over-extending your valuation.
Mar 13, 2026Narrative Design for Web3 Projects
The crypto market doesn’t trade technology; it trades attention calibrated through narrative.
Mar 13, 2026The Post-TGE 90-Day Playbook for Founders
What to do in the first 90 days after your token generation event: holder retention, listings, unlock management, reporting cadence and product focus.
Mar 12, 2026Airdrop Season Playbook: Farmers vs Real Users
How to run an airdrop that rewards genuine users instead of farming bots: eligibility design, sybil filtering, distribution timing and retention.
Mar 11, 2026Liquidity Crunch Playbook for Token Teams
What to do when your token's liquidity thins out: how to diagnose the cause, stabilise depth, renegotiate with market makers and rebuild trust.
Mar 9, 2026AMA Strategy for Crypto Projects: Hosts
Most "Ask Me Anything" sessions in Web3 are a monumental waste of liquidity and founder time.
Mar 9, 2026Hack Incident Response Playbook
Crypto incident response: containment, the first public statement, update cadence, post-mortems and rebuilding trust after an exploit.
Mar 6, 2026Token Burn Mechanics Explained
Most "deflationary" tokens are nothing more than a slow-motion rug pull disguised as sophisticated math.
Mar 5, 2026Liquidity Bootstrapping Pools (LBP)
Stop letting snipers and front-running bots drain your project’s treasury before your community even has a chance to click "buy.
Mar 1, 2026Paid Ads for Crypto in 2026: Google, X
Stop burning your treasury on "reach" metrics that never hit your LTV targets.
Feb 25, 2026Crypto SEO in 2026: The Web3 Search Playbook
A practical crypto SEO playbook for 2026: topic clusters, AI answer surfaces, technical hygiene, on-chain credibility and what actually earns rankings.
Feb 21, 2026