/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
Browse by topic
Crypto marketing guides: positioning, KOL and social strategy, content and PR, paid vs organic and what actually moves a token launch.
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Tokenomics guides on supply, emissions, vesting, value accrual, treasury management and DeFi liquidity design that survives unlocks.
How crypto fundraising works: VC deal structure, diligence expectations, grants and accelerators, and how to run a raise on a schedule.
Listing guides for CEX and DEX: what review teams look for, market making, plus the security, audit and compliance prep that listings depend on.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
How to Launch a DAO in 2026: Governance
By 2026, the era of "Discord-weighted" governance is dead, buried under the weight of Sybil attacks and ghost treasuries.
Feb 17, 2026Crypto PR Distribution: Wire Services vs
How crypto PR distribution actually works: wires versus earned coverage, what editors accept, and how to measure PR beyond impressions.
Feb 13, 2026Anti-Rug Checklist for Token Founders
A practical anti-rug checklist for founders: contract permissions, liquidity locks, multisig setup, vesting transparency, and the proofs investors look for.
Feb 9, 2026When to Launch Your Token
Stop waiting for a "perfect" green candle to define your project’s future.
Feb 5, 2026Crypto Website Conversion: 18 Patterns
Conversion principles for crypto websites: message hierarchy, proof, wallet and docs paths, and the tests worth running before launch.
Feb 1, 2026Best Token Vesting Tools in 2026
Poorly managed token unlocks are the silent killer of post-launch momentum.
Jan 28, 2026Solana vs Base vs Ethereum for Launching
Stop optimizing for 2021 liquidity that no longer exists. If you are a founder preparing for a 2026 launch, the choice between Solana, Base, and Ethereum.
Jan 24, 2026Liquidity Mining Incentives: Designing
Most liquidity mining programs are high-interest payday loans disguised as community growth.
Jan 20, 2026Crypto Content Marketing: A Repeatable
A content marketing system for crypto teams: topic selection, technical depth, distribution channels and turning docs into demand.
Jan 16, 2026NFT Launch Checklist 2026: 47 Steps
A pre-mint checklist for NFT launches: contract review, allowlist ops, pricing, community readiness and launch-day support plans.
Jan 12, 2026Crypto Email Marketing: The Underrated
Email marketing for crypto projects: list building without doxxing users, lifecycle flows, deliverability and compliance considerations.
Jan 8, 2026Memecoin vs Utility Token
Memecoin versus utility token: how the two models differ in distribution, narrative, liquidity needs and what each demands of a team.
Jan 4, 2026Crypto Conference ROI: Is It Worth It?
How to judge whether a crypto conference is worth it: goal setting, meeting pipelines, side-event strategy and post-event follow-up.
Dec 31, 2025DEX Listings: Uniswap, PancakeSwap
Launching a token is no longer about "getting lucky" on a decentralized exchange (DEX).
Dec 27, 2025Crypto Ambassador Programs That Actually
How to design a crypto ambassador program: selection, scope of work, reward structures, moderation guardrails and measurable outcomes.
Dec 23, 2025Token Allocation Benchmarks 2026: Team
VCs have stopped funding "paper maps" and started demanding sustainable unit economics.
Dec 19, 2025How to Get Booked on Top Crypto Podcasts
Stop treating podcast outreach like a cold email blast for a SaaS product.
Dec 15, 2025AI Tokens: How to Position Inside
Infrastructure is the only investment thesis that matters when the AI and blockchain worlds collide.
Dec 11, 2025Real World Asset (RWA) Tokenization
Wall Street is no longer "exploring" blockchain; they are rebuilding the plumbing of global finance on it.
Dec 7, 2025Designing Community Rewards That Don't
Designing community reward systems that survive emissions: point systems, seasons, anti-sybil checks and rewarding contribution over noise.
Dec 3, 2025Twitter Spaces for Crypto: Hosting
The 24-hour crypto news cycle has rendered traditional PR wires obsolete.
Nov 29, 2025Post-TGE Marketing: The First 90 Days
What to do after TGE: sustaining narrative, listing follow-through, holder communication and building a product story beyond the launch.
Nov 25, 2025Crypto Brand Identity: Logos and Fonts
How to build a crypto brand that reads as credible: logo and type choices, colour systems, tone of voice, and the design signals retail treats as red flags.
Nov 21, 2025Token Utility Frameworks: 9 Patterns
Nine token utility patterns that hold up beyond launch, when each one fits, how they interact with supply and demand, and the failure modes to design around.
Nov 17, 2025