/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
Browse by topic
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Practical crypto marketing guides: positioning, channels, paid vs organic, community-led growth and what actually moves a token launch.
Exchange listing guides: how CEX and DEX listings work, what review teams look for, market making, and how to prepare a credible submission.
Tokenomics guides covering supply, emissions, vesting cliffs, value accrual and the modelling that keeps a token intact after unlocks.
DeFi guides for builders: liquidity design, incentives, yield mechanics, protocol risk and how to grow TVL that does not evaporate.
How crypto VC works: who funds what, how deals are structured, what diligence looks like, and how to run a raise without wasting months.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Content and PR playbooks for Web3: editorial systems, founder-led writing, media pitching and turning coverage into compounding search traffic.
Crypto social strategy: X and Telegram growth, KOL selection and briefs, engagement quality, and spotting bought reach before you pay for it.
Web3 build guides for founders: stack and chain choices, contract tooling, testing and shipping decisions that affect launch timelines.
Non-VC funding routes for Web3 teams: ecosystem grants, accelerators, public rounds and how to judge which is worth your time.
Security guides for crypto teams: audit scoping, remediation, key management, operational security and preparing for exchange-level review.
Plain-language guides to crypto legal and compliance questions: entity structure, jurisdiction, token classification risk and marketing constraints.
Paying Crypto Teams: Payroll, Vesting, Taxes
Paying Crypto Teams is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 6, 2026Crypto Treasury Management for DAOs
Crypto Treasury Management for DAOs and Foundations is one of those problems that looks simple from outside the arena and becomes existential the moment.
May 5, 2026Crypto Exit Strategies: Secondary
Crypto Exit Strategies is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 4, 2026Uniswap vs Curve vs Balancer for Token
Choosing between Uniswap, Curve, Balancer for Token Launches is one of the highest-leverage decisions a crypto founder makes — and one of the most.
May 3, 2026Arbitrum vs Optimism vs Base for Founders
Choosing between Arbitrum, Optimism, Base for Founders is one of the highest-leverage decisions a crypto founder makes — and one of the most.
May 2, 2026Memecoin Marketing: Stealth Launch to Trending
The full memecoin marketing funnel: from stealth launch and bonding curves to DEX Screener trending and CEX listings.
May 2, 2026Chainlink vs Pyth: Oracle Comparison
Choosing between Chainlink, Pyth is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
May 1, 2026Snapshot vs Tally vs Aragon: DAO Tooling
Choosing between Snapshot, Tally, Aragon is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 30, 2026Fireblocks vs BitGo vs Copper: Custody
Choosing between Fireblocks, BitGo, Copper is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 29, 2026Alchemy vs Infura vs QuickNode: RPC
Choosing between Alchemy, Infura, QuickNode is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 28, 2026WalletConnect vs Rainbow vs Privy
Choosing between WalletConnect, Rainbow, Privy is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 27, 2026Binance vs OKX vs Bybit: Tier-1 CEX
Choosing between Binance, OKX, Bybit is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 26, 2026Web3 Community Management: Tools and Tactics
How modern Web3 community teams operate in 2026: tooling stack, moderation tactics, KPIs and content rituals that retain holders.
Apr 26, 2026Coinbase vs Kraken vs Gemini for US Listings
Choosing between Coinbase, Kraken, Gemini for US Listings is one of the highest-leverage decisions a crypto founder makes — and one of the most.
Apr 25, 2026MEXC vs Gate.io vs KuCoin: Mid-Tier CEX
Choosing between MEXC, Gate.io, KuCoin is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 24, 2026Jupiter vs Raydium vs Orca: Solana DEX
Choosing between Jupiter, Raydium, Orca is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 23, 2026Solana vs Sui vs Aptos: Where to Launch
Choosing between Solana, Sui, Aptos is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 22, 2026EigenLayer vs Symbiotic vs Karak
Choosing between EigenLayer, Symbiotic, Karak is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 21, 2026Lens vs Farcaster: Social Protocols
Choosing between Lens, Farcaster is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 20, 2026Crypto Vesting Schedules Explained
Cliffs, linear vesting, and unlock cliffs decoded — with real schedules from top projects and what kills price on TGE day.
Apr 20, 2026CoinGecko vs CMC vs DEXScreener: Tracker
Choosing between CoinGecko, CMC, DEXScreener is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 19, 2026Etherscan vs Blockscout: Verifying
Choosing between Etherscan, Blockscout is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 18, 2026Thirdweb vs Foundry vs Hardhat for Token
Choosing between Thirdweb, Foundry, Hardhat for Token Launches is one of the highest-leverage decisions a crypto founder makes — and one of the most.
Apr 17, 2026Dune vs Flipside vs Nansen: On-chain
Choosing between Dune, Flipside, Nansen is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.
Apr 16, 2026