/ field notes

The Moonshots Journal.

Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.

Browse by topic

Token launch23

Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.

Crypto marketing23

Practical crypto marketing guides: positioning, channels, paid vs organic, community-led growth and what actually moves a token launch.

Exchange listings15

Exchange listing guides: how CEX and DEX listings work, what review teams look for, market making, and how to prepare a credible submission.

Tokenomics13

Tokenomics guides covering supply, emissions, vesting cliffs, value accrual and the modelling that keeps a token intact after unlocks.

DeFi11

DeFi guides for builders: liquidity design, incentives, yield mechanics, protocol risk and how to grow TVL that does not evaporate.

Crypto VC10

How crypto VC works: who funds what, how deals are structured, what diligence looks like, and how to run a raise without wasting months.

Growth9

Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.

Community8

How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.

Content and PR5

Content and PR playbooks for Web3: editorial systems, founder-led writing, media pitching and turning coverage into compounding search traffic.

Social5

Crypto social strategy: X and Telegram growth, KOL selection and briefs, engagement quality, and spotting bought reach before you pay for it.

Building5

Web3 build guides for founders: stack and chain choices, contract tooling, testing and shipping decisions that affect launch timelines.

Fundraising4

Non-VC funding routes for Web3 teams: ecosystem grants, accelerators, public rounds and how to judge which is worth your time.

Security4

Security guides for crypto teams: audit scoping, remediation, key management, operational security and preparing for exchange-level review.

Legal and compliance4

Plain-language guides to crypto legal and compliance questions: entity structure, jurisdiction, token classification risk and marketing constraints.

Operations5 min

Paying Crypto Teams: Payroll, Vesting, Taxes

Paying Crypto Teams is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.

May 6, 2026
Treasury5 min

Crypto Treasury Management for DAOs

Crypto Treasury Management for DAOs and Foundations is one of those problems that looks simple from outside the arena and becomes existential the moment.

May 5, 2026
Strategy5 min

Crypto Exit Strategies: Secondary

Crypto Exit Strategies is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.

May 4, 2026
Listings5 min

Uniswap vs Curve vs Balancer for Token

Choosing between Uniswap, Curve, Balancer for Token Launches is one of the highest-leverage decisions a crypto founder makes — and one of the most.

May 3, 2026
Strategy5 min

Arbitrum vs Optimism vs Base for Founders

Choosing between Arbitrum, Optimism, Base for Founders is one of the highest-leverage decisions a crypto founder makes — and one of the most.

May 2, 2026
Marketing5 min

Memecoin Marketing: Stealth Launch to Trending

The full memecoin marketing funnel: from stealth launch and bonding curves to DEX Screener trending and CEX listings.

May 2, 2026
DeFi5 min

Chainlink vs Pyth: Oracle Comparison

Choosing between Chainlink, Pyth is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

May 1, 2026
DAO5 min

Snapshot vs Tally vs Aragon: DAO Tooling

Choosing between Snapshot, Tally, Aragon is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 30, 2026
Operations5 min

Fireblocks vs BitGo vs Copper: Custody

Choosing between Fireblocks, BitGo, Copper is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 29, 2026
Dev5 min

Alchemy vs Infura vs QuickNode: RPC

Choosing between Alchemy, Infura, QuickNode is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 28, 2026
UX5 min

WalletConnect vs Rainbow vs Privy

Choosing between WalletConnect, Rainbow, Privy is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 27, 2026
Listings5 min

Binance vs OKX vs Bybit: Tier-1 CEX

Choosing between Binance, OKX, Bybit is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 26, 2026
Community5 min

Web3 Community Management: Tools and Tactics

How modern Web3 community teams operate in 2026: tooling stack, moderation tactics, KPIs and content rituals that retain holders.

Apr 26, 2026
Listings5 min

Coinbase vs Kraken vs Gemini for US Listings

Choosing between Coinbase, Kraken, Gemini for US Listings is one of the highest-leverage decisions a crypto founder makes — and one of the most.

Apr 25, 2026
Listings5 min

MEXC vs Gate.io vs KuCoin: Mid-Tier CEX

Choosing between MEXC, Gate.io, KuCoin is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 24, 2026
DeFi5 min

Jupiter vs Raydium vs Orca: Solana DEX

Choosing between Jupiter, Raydium, Orca is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 23, 2026
Strategy5 min

Solana vs Sui vs Aptos: Where to Launch

Choosing between Solana, Sui, Aptos is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 22, 2026
DeFi5 min

EigenLayer vs Symbiotic vs Karak

Choosing between EigenLayer, Symbiotic, Karak is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 21, 2026
Social5 min

Lens vs Farcaster: Social Protocols

Choosing between Lens, Farcaster is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 20, 2026
Tokenomics6 min

Crypto Vesting Schedules Explained

Cliffs, linear vesting, and unlock cliffs decoded — with real schedules from top projects and what kills price on TGE day.

Apr 20, 2026
Listings5 min

CoinGecko vs CMC vs DEXScreener: Tracker

Choosing between CoinGecko, CMC, DEXScreener is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 19, 2026
Dev5 min

Etherscan vs Blockscout: Verifying

Choosing between Etherscan, Blockscout is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 18, 2026
Dev5 min

Thirdweb vs Foundry vs Hardhat for Token

Choosing between Thirdweb, Foundry, Hardhat for Token Launches is one of the highest-leverage decisions a crypto founder makes — and one of the most.

Apr 17, 2026
Analytics5 min

Dune vs Flipside vs Nansen: On-chain

Choosing between Dune, Flipside, Nansen is one of the highest-leverage decisions a crypto founder makes — and one of the most under-researched.

Apr 16, 2026