/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
Browse by topic
Crypto marketing guides: positioning, KOL and social strategy, content and PR, paid vs organic and what actually moves a token launch.
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Tokenomics guides on supply, emissions, vesting, value accrual, treasury management and DeFi liquidity design that survives unlocks.
How crypto fundraising works: VC deal structure, diligence expectations, grants and accelerators, and how to run a raise on a schedule.
Listing guides for CEX and DEX: what review teams look for, market making, plus the security, audit and compliance prep that listings depend on.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
Web3 Retention: Patterns That Keep Holders
Retention patterns for Web3 products: onboarding, habit loops, governance participation and measuring holders who stay after incentives end.
May 14, 2026Web3 PR: How to Earn Crypto Media Coverage
How to earn coverage in CoinDesk, The Block and Cointelegraph — pitch templates, journalist relationships and embargo tactics.
May 14, 2026Crypto Partnership Strategy for Founders
How to run crypto BD properly: target selection, the integration-first pitch, joint go-to-market and partnership terms worth signing.
May 11, 2026Crypto Market Making Explained
What every Web3 founder needs to know about market makers, loan + option models, KPIs and red flags before signing.
May 8, 2026Memecoin Marketing: Stealth Launch to Trending
The full memecoin marketing funnel: from stealth launch and bonding curves to DEX Screener trending and CEX listings.
May 2, 2026Web3 Community Management: Tools and Tactics
How modern Web3 community teams operate in 2026: tooling stack, moderation tactics, KPIs and content rituals that retain holders.
Apr 26, 2026Crypto Vesting Schedules Explained
Cliffs, linear vesting, and unlock cliffs decoded — with real schedules from top projects and what kills price on TGE day.
Apr 20, 2026How Much Does a Crypto Marketing Agency Cost?
2026 pricing benchmarks for crypto marketing agencies: retainers, KOL packages and how to spot overpriced offers.
Apr 14, 2026Crypto PR Agencies: How to Choose One
How to choose a crypto PR agency — who each shortlisted option suits, what to verify before signing, and the questions that expose a weak vendor.
Apr 13, 2026Best Crypto KOL Platforms and Marketplaces
A selection framework for crypto KOL platforms and marketplaces: how each model works, what to verify about reach, and how deals should be structured.
Apr 12, 2026Best Web3 Analytics Tools for Founders
How to choose Web3 analytics tools: on-chain versus product data, wallet cohorts, attribution limits, and what to check before you commit a stack.
Apr 11, 2026Best Crypto Launchpads of 2026 by Category
How to evaluate crypto launchpads in 2026: audience quality, allocation mechanics, vesting terms, fees and the diligence to run before committing.
Apr 10, 2026Crypto Airdrop Strategy 2026
Airdrops are no longer a "gift' to the community; they are a high-stakes customer acquisition cost (CAC) calculation that most founders are failing.
Apr 10, 2026Best NFT Marketplaces for Launching in 2026
How to pick an NFT marketplace for a 2026 launch: royalty handling, chain support, collector reach, fees and the trade-offs behind each model.
Apr 9, 2026Best Crypto Conferences to Attend in 2026
How to choose which crypto conferences to attend in 2026: audience fit, cost of attendance, side-event strategy and judging whether it paid off.
Apr 8, 202620 Crypto Podcasts to Pitch as a Founder
How to pitch crypto podcasts as a founder: finding shows that fit your stage, writing a pitch producers accept, and preparing for the recording.
Apr 7, 2026Crypto Newsletters Worth Sponsoring in 2026
The crypto newsletters founders consider for sponsorship, how to judge audience quality, and what to verify before you buy a placement.
Apr 6, 2026X (Twitter) Growth for Crypto Founders
How crypto founders grow on X: account positioning, post formats that travel, reply strategy and turning followers into community members.
Apr 6, 2026Crypto Twitter Accounts Founders Should Follow
The crypto X accounts founders track for signal, how to judge reach versus influence, and what to check before paying for a post.
Apr 5, 2026Crypto Grants Programs Worth Applying To
The ecosystem grant programs founders ask about, how to judge fit, and what to prepare before you submit an application.
Apr 4, 2026Crypto Accelerator Programs: A Shortlist
The crypto accelerators founders ask about most, how to judge whether a program fits your stage, and what to verify before you apply.
Apr 3, 2026Crypto Audit Firms: How to Pick the Right One
How to choose a smart contract audit firm — scope, timelines, remediation, and the questions that separate a real audit from a PDF.
Apr 2, 2026Discord vs Telegram for Crypto Projects
Discord versus Telegram for crypto communities: moderation, bots, structure, culture fit and when to run both without splitting attention.
Apr 2, 2026Best Crypto Law Firms by Jurisdiction
How to select crypto counsel by jurisdiction: scoping the engagement, comparing structures, checking relevant experience and controlling legal spend.
Apr 1, 2026