/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
Browse by topic
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Practical crypto marketing guides: positioning, channels, paid vs organic, community-led growth and what actually moves a token launch.
Exchange listing guides: how CEX and DEX listings work, what review teams look for, market making, and how to prepare a credible submission.
Tokenomics guides covering supply, emissions, vesting cliffs, value accrual and the modelling that keeps a token intact after unlocks.
DeFi guides for builders: liquidity design, incentives, yield mechanics, protocol risk and how to grow TVL that does not evaporate.
How crypto VC works: who funds what, how deals are structured, what diligence looks like, and how to run a raise without wasting months.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Content and PR playbooks for Web3: editorial systems, founder-led writing, media pitching and turning coverage into compounding search traffic.
Crypto social strategy: X and Telegram growth, KOL selection and briefs, engagement quality, and spotting bought reach before you pay for it.
Web3 build guides for founders: stack and chain choices, contract tooling, testing and shipping decisions that affect launch timelines.
Non-VC funding routes for Web3 teams: ecosystem grants, accelerators, public rounds and how to judge which is worth your time.
Security guides for crypto teams: audit scoping, remediation, key management, operational security and preparing for exchange-level review.
Plain-language guides to crypto legal and compliance questions: entity structure, jurisdiction, token classification risk and marketing constraints.
NFT Marketing Pillar: Mint, Sell
NFT Marketing Pillar: Mint, Sell, and Sustain Collections is no longer a "nice to have" — in 2026 it is the dividing line between projects that compound.
Jun 7, 2026The Crypto VC Pitch Deck Template
A slide-by-slide crypto VC pitch deck structure: problem, token thesis, traction, team and the appendix partners actually read.
Jun 7, 2026DAO Governance Pillar Guide: Design
DAO Governance Pillar Guide: Design, Launch, and Scale is no longer a "nice to have" — in 2026 it is the dividing line between projects that compound.
Jun 6, 2026Crypto Community Building Pillar: 0
Crypto Community Building Pillar: 0 to 100k True Fans is no longer a "nice to have" — in 2026 it is the dividing line between projects that compound.
Jun 5, 2026Memecoin Playbook: Stealth Launch to Listing
A memecoin launch playbook: stealth launch mechanics, community seeding, trending strategy and the path toward exchange listings.
Jun 4, 2026SAFE vs SAFT vs Token Warrant
SAFE, SAFT and token warrants compared: what each instrument covers, where equity and token rights diverge, and what to clarify with counsel.
Jun 4, 2026Tokenomics 101: How to Design a Token
How to design tokenomics that survive cliffs, unlocks and bear markets. Real supply curves, vesting and incentive frameworks.
Jun 4, 2026Real World Asset (RWA) Marketing Pillar
Real World Asset Marketing Pillar Guide is no longer a "nice to have" — in 2026 it is the dividing line between projects that compound and projects.
Jun 3, 2026How to Write a Crypto Whitepaper
How to Write a Crypto Whitepaper That VCs Actually Read is one of those problems that looks simple from outside the arena and becomes existential the moment.
Jun 2, 2026Crypto Pitch Deck Examples and Breakdowns
Crypto pitch deck structures broken down slide by slide, with the narrative choices and appendix material investors ask for.
Jun 1, 2026How to Value Your Crypto Startup
Frameworks for valuing a crypto startup: comparables, token supply assumptions, dilution and how to defend the number in a partner meeting.
Jun 1, 2026Web3 Go-to-Market Strategy
Web3 Go-to-Market Strategy is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 31, 2026How to Build a Crypto Data Room
How to Build a Crypto Data Room That Closes Rounds Fast is one of those problems that looks simple from outside the arena and becomes existential the moment.
May 30, 2026KOL Marketing for Crypto: The 2026 Playbook
The 2026 KOL marketing playbook for crypto: how to vet influencers, structure deals, measure ROI and avoid getting rugged by your own KOLs.
May 30, 2026Token Distribution Models Compared
Token Distribution Models Compared is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 29, 2026Crypto Grants vs VC Funding: How to Choose
Grants versus venture funding for Web3 teams: dilution, speed, ecosystem strings attached, and how to sequence the two without conflicts.
May 29, 2026How to Win Crypto Hackathons (and Use
How to Win Crypto Hackathons (and Use Them as Marketing) is one of those problems that looks simple from outside the arena and becomes existential.
May 28, 2026Turning Your Bug Bounty Into a Marketing
Turning Your Bug Bounty Into a Marketing Engine is one of those problems that looks simple from outside the arena and becomes existential the moment you're.
May 27, 2026Designing Staking Rewards That Don't
Designing Staking Rewards That Don't Crash the Price is one of those problems that looks simple from outside the arena and becomes existential the moment.
May 26, 2026How to Get Warm Intros to Crypto VCs
How to earn warm introductions to crypto funds: mapping the graph, building signal before you need it, and writing an intro others can forward.
May 26, 2026Getting Listed on DEX Aggregators
Getting Listed on DEX Aggregators is one of those problems that looks simple from outside the arena and becomes existential the moment you're inside it.
May 25, 2026How to Build a Crypto Telegram Community
Step-by-step blueprint for growing a 100K+ Telegram community from zero — without buying bots or burning your treasury on ads.
May 25, 2026CoinMarketCap vs CoinGecko Listing
CoinMarketCap vs CoinGecko Listing Process (2026) is one of those problems that looks simple from outside the arena and becomes existential the moment.
May 24, 2026Building Crypto Affiliate Programs
Building Crypto Affiliate Programs That Print Volume is one of those problems that looks simple from outside the arena and becomes existential the moment.
May 23, 2026