/ field notes
The Moonshots Journal.
Playbooks, teardowns and benchmarks from the team that has shipped 50+ Web3 launches and grown a 120K+ community. Written for founders, not for SEO bots — but they happen to rank.
Browse by topic
Token launch playbooks: TGE sequencing, launchpad choices, launch-week marketing, liquidity planning and the checks to run before you ship.
Practical crypto marketing guides: positioning, channels, paid vs organic, community-led growth and what actually moves a token launch.
Exchange listing guides: how CEX and DEX listings work, what review teams look for, market making, and how to prepare a credible submission.
Tokenomics guides covering supply, emissions, vesting cliffs, value accrual and the modelling that keeps a token intact after unlocks.
DeFi guides for builders: liquidity design, incentives, yield mechanics, protocol risk and how to grow TVL that does not evaporate.
How crypto VC works: who funds what, how deals are structured, what diligence looks like, and how to run a raise without wasting months.
Growth guides for Web3 teams: acquisition loops, retention, referral mechanics, incentive design and measuring what survives after the airdrop.
How to build and run a crypto community: Telegram and Discord structure, moderation, ambassador programs and turning holders into contributors.
Content and PR playbooks for Web3: editorial systems, founder-led writing, media pitching and turning coverage into compounding search traffic.
Crypto social strategy: X and Telegram growth, KOL selection and briefs, engagement quality, and spotting bought reach before you pay for it.
Web3 build guides for founders: stack and chain choices, contract tooling, testing and shipping decisions that affect launch timelines.
Non-VC funding routes for Web3 teams: ecosystem grants, accelerators, public rounds and how to judge which is worth your time.
Security guides for crypto teams: audit scoping, remediation, key management, operational security and preparing for exchange-level review.
Plain-language guides to crypto legal and compliance questions: entity structure, jurisdiction, token classification risk and marketing constraints.
How to Get Booked on Top Crypto Podcasts
Stop treating podcast outreach like a cold email blast for a SaaS product.
Dec 15, 2025AI Tokens: How to Position Inside
Infrastructure is the only investment thesis that matters when the AI and blockchain worlds collide.
Dec 11, 2025Real World Asset (RWA) Tokenization
Wall Street is no longer "exploring" blockchain; they are rebuilding the plumbing of global finance on it.
Dec 7, 2025Designing Community Rewards That Don't
Designing community reward systems that survive emissions: point systems, seasons, anti-sybil checks and rewarding contribution over noise.
Dec 3, 2025Twitter Spaces for Crypto: Hosting
The 24-hour crypto news cycle has rendered traditional PR wires obsolete.
Nov 29, 2025Post-TGE Marketing: The First 90 Days
What to do after TGE: sustaining narrative, listing follow-through, holder communication and building a product story beyond the launch.
Nov 25, 2025Crypto Brand Identity: Logos, Fonts
Retail investors can smell a "rug" from the favicon alone. In a market where trust is the only real currency, your visual identity is either a credible.
Nov 21, 2025Token Utility Frameworks: 9 Patterns
Utility is the graveyard of failed Web3 experiments. Most founders treat their token as an afterthought, slapping on "governance" and "staking" rewards.
Nov 17, 2025Crypto Quest Platforms Compared: Galxe
How crypto quest platforms work, where they help, sybil resistance, campaign design and measuring users who remain after the campaign.
Nov 13, 2025How Much Liquidity Should You Add at TGE?
How to size TGE liquidity: pool depth, slippage targets, market-maker arrangements and the trade-offs of thin versus deep launch liquidity.
Nov 9, 2025Crypto Video Marketing: YouTube, TikTok
Stop burning your seed round on 30-second 3D cinematic trailers that nobody watches past the five-second mark.
Nov 5, 2025